Wilfred Briar

"We've not seen one like this before."
The article's subject originates from the Bendy novel series' continuity, which is not deemed as canonically part of the main series' lore. See Bendy Wiki:Canon for more information.

This article refers to the founder of Briar Label. For the food-branding company, see Briar Label or Briar Label/novel.

"Mister Drew, I'm happy to share our top-secret Briar Label Bacon Soup recipe with you! Please be sure to keep this somewhere safe though. We'd be ruined if our competitors found out there's no beef in the soup." — Wilfred Briar.

Wilfred Briar is the founder of the food-branding company Briar Label and a former partner of Joey Drew Studios.

History

At some point, Wilfred founded the Briar Label Company.

After partnering with Joey Drew Studios, he sent a note to Joey Drew where he stated that he is glad to share the top-secret recipe of Bacon Soup while reminding Joey to keep the recipe hidden from competitors, as they would be ruined if they found out there was no beef in the soup.

Characteristics

Personality

Wilfred Briar is a secretive, over-protective businessman who fears for the well-being of Briar Label as a whole. He is also somewhat deceptive and quite possibly morally ambiguous.

Documents

Memos

• Briar Label Bacon Soup recipe - Found in Part II: Welcome to the Studio! of Joey Drew Studios Employee Handbook.

Behind the scenes

Wilfred is a minor character first mentioned in the Joey Drew Studios Employee Handbook, and later in its updated edition, via his note sent to Joey Drew.

Gallery

• 

  Wilfred Briar's note to Joey.

Dialogue

• "Mister Drew,

I'm happy to share our top-secret Briar Label Bacon Soup recipe with you! Please be sure to keep this somewhere safe though. We'd be ruined if our competitors found out there's no beef in the soup."