Heavenly Toys/novel

"We've not seen one like this before."
The article's subject originates from the Bendy novel series' continuity, which is not deemed as canonically part of the main series' lore. See Bendy Wiki:Canon for more information.

This article refers to the company. For the location, see Heavenly Toys Department.

For other uses, see Toys (disambiguation).

"Bendy is a household name! He and Boris get their own plush toys just in time for the holidays. Lines to buy these "Heavenly Toys" stretch outside the stores on Thirty-Fourth Street in New York City." — Archives.

Heavenly Toys is a subsidiary of Joey Drew Studios that's a toy making company operating from within the studio itself. Shawn Flynn acted as the foreman in the operation of assembling various forms of merchandise to promote Bendy cartoons. Toys such as plushies, model planes, and model trains were produced.

History

During the 1934 holiday season, Joey Drew conceived the idea of making Bendy a household name. Upon this, the new subsidiary, Heavenly Toys, manufactured merchandise to promote the cartoons themselves. Many of the toy ideas stemmed from either the cartoons in general or one cartoon in particular, such as model trains being inspired by the cartoon Train Trouble.

At some point, Heavenly Toys supposedly shut down, presumably because of the financial crisis Joey Drew Studios was facing. This meant that the studio had to work with an outside company for toy production. This frustrated Joey since the quality of the products heavily dropped from their in-house productions.

Employees

There is currently only one known employee.

• Shawn Flynn (Head toymaker)

Behind the scenes

Heavenly Toys was first mentioned in Joey Drew Studios Employee Handbook and later briefly mentioned in the Bendy: Fade to Black novel.