Heavenly Toys/novel
"We've not seen one like this before."
The article's subject originates from the Bendy novel series' continuity, which is not deemed as canonically part of the main series' lore. See Bendy Wiki:Canon for more information.
- This article refers to the company. For the location, see Heavenly Toys Department.
- For other uses, see Toys (disambiguation).
"Bendy is a household name! He and Boris get their own plush toys just in time for the holidays. Lines to buy these “Heavenly Toys” stretch outside the stores on Thirty-Fourth Street in New York City." |
Heavenly Toys is a Joey Drew Studios subsidiary and a toy making company located inside the studio. Shawn Flynn acted as the foreman in the operation of assembling various forms of merchandise to promote Bendy cartoons. Items such as plushies, model planes, and model trains were produced.
The company also seems to be the thing that's selling the toys that are stored in their warehouse.[3]
History
During the 1934 holiday season, Joey Drew conceived the idea of making Bendy a household name. Upon this, the new subsidiary, Heavenly Toys, manufactured merchandise to promote the cartoons themselves. Many of the toy ideas stemmed from either the cartoons in general or one cartoon in particular, such as model trains being inspired by the cartoon "Train Trouble." The Bendy and Boris plushies were popular, but the Alice plushies were not, much to Shawn's frustration.[3] Later, Shawn had decided to resign from his position and left to spend more time with his family.
At some point, Heavenly Toys seemingly shut down, presumably because of the financial crisis Joey Drew Studios was facing. This meant that the studio had to work with an outside company for toy production much to Joey Drew's frustration, since the quality in the products heavily dropped.[1]
Employees
There are currently only 3 known employees.
- Shawn Flynn (Head toymaker; resigned)
- Angus Newman (Assembly Line Worker)
- Dale Little (Shipping Clerk)
Behind the scenes
Heavenly Toys was first mentioned in Joey Drew Studios Employee Handbook and was expanded upon in said book. It was also briefly mentioned in the Bendy: Fade to Black novel.
References
- ↑ 1.0 1.1 Bendy: Fade to Black, Chapter 23. Written by Adrienne Kress and published by Scholastic on October 3, 2023.
- ↑ Joey Drew Studios Employee Handbook. Part I: Surviving Your First Week. Chapter 4: Colossal Wonders. Written by Cala Spinner and published by Scholastic on July 30, 2019.
- ↑ 3.0 3.1 "Log #1" audio log by Shawn Flynn. Joey Drew Studios Employee Handbook. Part I: Surviving Your First Week. Chapter 3: Rise and Fall.