Joey Drew/novel

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"We've not seen one like this before."
The article's subject originates from the Bendy novel series' continuity, which is not deemed as canonically part of the main series' lore. See Bendy Wiki:Canon for more information.

This article refers to the animation studio founder. For other uses, see Joey (disambiguation).

"There are always going to be people who are trying to bring you down. Maybe it’s sabotage—that’s easy because you can see it, right there in front of your eyes. Maybe it’s whispers and gossip. The worst is betrayal, Henry, that’s the worst. When you think someone understands the plan, when you think someone is part of the team. When you take someone in and share with them all your visions for the future. That’s like sharing a part of your soul, kid." — Joey Drew.

Joseph "Joey" Drew was the founder and president of Joey Drew Studios. From 1929 to the early-1940s, he was a popular figure within the animation industry as the creator of the once-popular Bendy franchise, acting as the leading director and writer of the cartoon series. He was the IP owner of the brand and produced many media dedicated to it, varying from comic books to a television show, before the franchise's decline in popularity within the late-1940s. Joey also wrote a literature that was both a memoir and animation guide, entitled The Illusion of Living, which was critically acclaimed among the general public.

History

Childhood

Joseph Drew was born in Paterson, New Jersey in 1901. Joseph's father was a shoemaker, who owned the store known as Drew's Shoes, and his mother was a homemaker by trade, who would also take care of the finances. As a child Joseph spent most of his time with his mother while his father was busy making shoes. Despite being poor, they were able to live comfortably. Though Joseph would often worry about would happen if his father didn't get the orders in on time.

When Joseph was 5 years old, he asked his mother one night how his father finishes making all the shoes. His mother tells him about the shoemakers elves, who help his father make the shoes. Skeptical, Joseph sneaks out of bed to his father's workshop where he hears elves voices and singing from the doorway. Looking through the crack of the door he sees his father making the voices for the elves.

Joseph's father seeing him explains that whenever he feels lonely, he imagines the elves helping him make the shoes. Joey and his father spend the rest of the night making shoes while singing together with the "elves". This would later play a major role in later in Joey's life, seeing this as proof that fantasies and make belief makes people's lives better.

When Joey was ten years old, he witnessed a man fall past the window from the roof of the building, possibly to his death. This seems to have drastically affected him, as he cites this as the moment "the world turned into a movie" and he stopped thinking of people as 'people', and rather as 'characters', believing that reality and fiction were the same thing.

World War I

When World War I began, Joey Drew lied on his enlistment form to join the United States Army, as he was too young to legally enlist at the time. He was assigned to the United States Signal Corps led by Sergeant O'Mally, which he found convenient, due to their base's close proximity to New Jersey. During the war, his squamates, Donaldson and Eckhart attempted to arrange a date for Joey, despite him not being interested, although he relents for unexplained reasons.

In 1917, Joey went to a gala where he was introduced to a hello girl named Lottie, the date who Donaldson arranged for Joey to begin with. After noticing the Initials "ZW" on his boots, sparking the curiosity of both Joey and Lottie. Over the next few years, Joey, with Lottie's aid, surreptitiously attempted to find out who "ZW" was, eventually ruling out the possibilities of "ZW" being either a soldier or a hello girl, as there were no known soldiers or hello girls bearing these initials, eventually coming to the conclusion that "ZW" referred to a spouse.

In 1918, Joey is assigned to the Signal Corps Radio Laboratories, where he first meets Nathan Arch. That same year Lottie is is shipped back to London while Joey remains in New Jersey. They continue to write to each other but Joey notices her letters becoming more sadder and darker. Joey decides to cheer her up by making up his own story on "ZW". A few weeks later he received a letter from Lottie, revealing that she believed the story and it cheered her up tremendously. Joey excited has Nathan help write letters back pretending to be the owner of the boots (though Nathan would later go on to say he never remembered doing such a thing).

The murder of Walter Richmond

In April 1920, Joey Drew is approached by Detectives Adam Sinclair to investigate the murder of Walter Richmond. Joey asks to join Detective Sinclair in his investigation to which he agrees. Two days later they go to Isabel Newsome's art gallery to question Mrs. Pepper, Miss Newsome, Mr. Wadworth and Everett. Three weeks later Joey is invited to a diner in Newport at Adelaide Richmond's house by Detective Sinclair where Mrs. Richmond, Mr. Wadworth, Everett, Mrs. Pepper and Isabel Newsome are waiting. Detective Sinclair reveals Isabel is the murderer but without any proof or a confession, the detective leaves. Joey becomes friends with Mrs. Richmond shortly after.

Working at the bookstore

Two weeks after visiting Miss Newsome's art gallery, Joey gets a job at Mr. Kirkpatrick's Bookstore. Working there he meets Abby Lambert in 1922, the two of them becoming friends. Abby takes Joey to his first true art gallery experience. That same year he also discovers his love for cinema, constantly visiting the Grand Cinema where a teenage Sammy Lawrence played the piano.

Meeting Henry and the studio's grand opening

Sometime before 1925, Joey first meets Henry Stein through Abby and gets job working alongside him at the bookstore. In the summer of 1928, Joey sees some of Henry's work on display at an art gallery hosted by Abby, which inspires him to create animated cartoons. Over the next few days Joey works on the financial side of his business plan. He gets help from both Nathan and Mrs Richmond for investments.

On a Saturday night, Henry is bought over to Joey's apartment with a sketch of a cartoon character. Although not what Joey was looking for, with some creative input from Joey the character Bendy is created. Henry offers Joey to be his business partner to which he agrees.

In 1929, Joey Drew Studios is founded in Broadway, Manhattan of New York City. However due to Joey's questionable work ethic and being away from his wife Linda so long, Henry left the company moving to Pasadena, California in 1930, much to Joey's fury.

Joey eventually realized he made a terrible mistake, though it was corrected easily. He realized he needed a composer for the cartoons, as his knowledge of music composition—apart from composing the small ditties heard in the early cartoons such as Tombstone Picnic—was not comprehensive enough to effectively compose music for the cartoons. After hearing Sammy Lawrence and Jack again perform at a party he was invited to, he hired them to compose the music for the Bendy cartoons.

Studio expansion and Bendyland

After Henry leaves, Joey begins to expand the studio and hires more animation staff to replace him. Also during this time period Joey becomes inspired to build an amusement park called Bendy Land. He contacts Bertrum Piedmont who untimely agrees to help build the park in 1940. Joey however was very critical of Bertrum's creative work and would often annoy him by calling Bertrum "Bertie". This doubt in Bertrum's work made him come to a new conclusion that the mascot costumes of the park should be more "life-like", presumably leading him to the idea of bringing cartoons to life.

Bringing cartoons to life

After getting this idea, in the early 1940s Joey hires the Gent Corporation to build the Ink Machine, which would be used to bring the cartoons to life. Thomas Connor of Gent invents the machine in their headquarters, and it was built and installed at the studio in the same decade. The first experiments in creating living creatures was a soulless incarnation of Bendy, which ended up as a disfigured version of the original cartoon character.

After the failure in creating living cartoons, it is concluded that the experiments needed a soul to make them work, saying that life was needed to make life as making life without life was impossible. Upon this, Joey decides to use his employees' souls in the experiments to turn them into ink creatures that would be used in Bendy Land as living mascots. Multiple employees in the studio were used in these imperfect experiments, resulting in a lot failures like the Lost Ones. The increasing number in missing employees started to interest the press, causing various investigations in the studio that ultimately didn't go anywhere at the time.

World War II

During World War II, many animators and artists from Joey Drew Studios were drafted to fight in the war. In order to keep up with the criteria Joey hired female employees such as Dot and Abby in the Art Department to fill in the roles. The studio starts to begin financial troubles due to excessive spending on Joey's part.

Volunteering Buddy

Around 1946, Joey, heard a noise out his office, making him exit to find out what was going on. After finding Buddy lying on the wooden floor, Buddy announced his business, to which Joey brought him inside his office, unsure of who he is. After finding out about his suit delivery, he excitedly takes the suit from Buddy, and commends him on the suit's design, even taking it with stride that Buddy's mother tailored the suit. After finding out about Buddy's experience with drawing, Joey presents Buddy with a drawing of Bendy, and upon hearing Buddy's description of Bendy's personality, Joey reveals that very few have responded the same way, with many stating that he is just a cartoon, before offering Buddy a job at his studio as a gofer, to which Buddy accepts.

After Joey formally introduces himself, he does the same for Bendy but is surprised to find that Buddy had never heard of him. Joey offers to tour Buddy around the studio only to run into Thomas Connor outside his office, which means he was not able to tour Buddy around the studio after all, but he then offers Buddy a place in his animation studio, to which Buddy accepts. Joey then escorts Thomas into his office for an important meeting.

Later, Abby Lambert brings Buddy before him, for stealing supplies for his own use. Joey, however, takes this with stride, realizing that Buddy had reasons for doing this, though seeing it as ambition. He then encourages Buddy to keep working on Cowboy Bendy, which is what Buddy was working on. later on, Buddy runs into Joey Drew, who is elated to have run into the former. He presents Buddy with his first pay check, before taking Buddy to Sardi's to "celebrate". During their meal, Joey bonds with Buddy, even saying to talk to him if Buddy feels that Abby is overwhelming him, going on about dreaming and how he wants people to dream big. He then extends an invitation to Buddy to come to a company party that Joey is organizing, to which Buddy accepts. However, he has Buddy pay for the meal itself, to emphasize that Buddy should not be pointlessly spending money.

When Buddy's grandfather enters the studio unannounced, he explores the entrance, despite Buddy's objections. Having overheard this, Joey steps in. Despite introducing himself to Mr. Unger, and commenting on Buddy's proficiency with drawing, he makes it clear that he should not be entering the studio unless he had a reason to, which has clearly not the case with Mr. Unger, before having Buddy take Mr. Unger home.

Later, he drives Buddy to Joey's preferred tailor shop to have Buddy fitted for a tuxedo, due to the formal nature of the then-upcoming company party. After Buddy receives his finished suit, Joey drives Buddy home to the Lower East Side, and is even pleased to hear Buddy's friends and neighbours, as well as the local business owners commenting on Buddy wearing a suit and going around with Joey, who encourages Buddy to "not keep his fans waiting".

When Buddy arrives at Joey's company party, the latter greets the former and introduces Buddy to Bertrum Piedmont, who comments on the usefulness of gofers such as Buddy (which is meant to imply what the party is celebrating). Joey then proceeds to escort Bertrum to prepare for his speech. Eventually, Joey makes a ceremonious announcement unveiling Bendyland, and announces what Bendy Land will have to offer.

Then, Thomas Connor and Allison Pendle arrive uninvited. Finishing his speech, Joey attempts to get them to leave. However, when Thomas makes his position known to Joey, he fires Thomas for not meeting his expectations, even going as far as claiming complete legal ownership of Thomas' Ink Machine, before firing Allison for siding with Thomas with a threat to alert the local security. Despite Thomas' objections, Allison escorts her fiance out of the building.

After Buddy is found dead in Beast Bendy's hands by Joey, he understands that this was Buddy's purpose and revives him using the Ink Machine, causing him to be reborn as a Boris clone. When Buddy gains consciousness, Joey reveals what happened to Buddy and even tells him to accept what happened to him and not to talk or make sense of it, as it would only frustrate him. He explains that he wanted to create living versions of his characters but claims that Thomas Connor had misunderstood the machine, leading him astray. He then explains that Buddy's purpose was to save Bendy and save the studio—presumably through his potential for a living mascot in Bendy Land. Joey then attempts to entice Buddy Boris into accompanying him to an undisclosed location, supposedly containing an abundant amount of food. Despite Boris the Wolf's personality beginning to take control, Buddy performs one final act of resistance: Crushing Joey's hand and throwing him to the floor and running away into the studio.

New developments

Even after searching around the theater and depths of the studio, Joey failed to find Buddy and hired new people to have the Ink Machine work. These attempts also failed and he was forced to rehire Thomas, forcing Joey to have the Gent Corporation fix the machine since it was "broken".

In later weeks, Bertrum Piedmont suggested Joey to visit Atlantic City to see the new developments happening there for the upcoming amusement park, Bendyland, telling him to gain Emmett Chambers' investment in the project.

At the party

After Bill Chambers meets Allison Pendle during a party, Joey joins the two as Thomas Connor was just mentioned, he then shakes hands with Bill. Bill reveals his name and Joey realizes that he is the son of Emmett Chambers, Joey then goes on to introduce Allison and talk about her career. After realizing that Joey was the owner of Joey Drew Studios, Bill informs Joey that he loves the Bendy cartoons despite it being quite false. Joey thanks him and goes on to explain why he came to Atlantic City after Bill asks the reason. Joey also mentions his upcoming project before complimenting Bertrum Piedmont. Joey then mentions a possible collaboration with Bill's father in the future, Bill then accidentally mentions a machine that was being worked on. Upon hearing it, Joey gets silence and after Bill asks what it does, Joey tells him to consider if his reality is no more real than a dream he had last night. Joey and Allison then sit down to have dinner.

Checking the Ink Machine

After meeting up with Thomas Connor, Joey decided to go to where the Ink Machine was secretly kept. Bill quickly follows after them and accidentally runs into Thomas, Thomas tells Bill to come help them, Joey hesitates but Thomas tells him that he had helped before. Joey questions Bill for lying about his knowledge on the machine, Bill explains that it was because of Thomas' policy, which Joey seemingly finds to be a reasonable reason. The three then gets inside Thomas' truck and drives to the Prohibition factory—the place where the Ink Machine was kept. Although, they had to take a different route through the "The Way Out" bar since the initial way was out of order much to Joey's annoyance. Joey, Thomas, and Bill then walk through the bar's secret tunnels to reach the factory. But during the walk Bill gets attack by Scott who had gone insane, Thomas quickly picks up Scott up who insists that the Ink Demon was coming for them. Joey orders Thomas to silence Scott, Thomas questions how to, and Scott calls Joey the real monster, getting annoyed Joey yells at Thomas to silence him. Scott then manages to escape but runs into a wall, after seeing Scott unconscious Joey feels satisfied and continues walking.

Joey later captures the crazed Scott and takes him with his car. With the three of the four witnesses taken care of, Joey searches for the last reaming one. When the car spots Constance Gray, who had been walking alone in the cold, it stops and Joey welcomes her in. Upon seeing her, Scott begins his crazy ramblings of their inability to escape; Joey then assures Constance that Scott is "harmless" and tells her to ignore him before revealing his name. The car then drives off to an unknown location. It was implied that Joey then silenced Constance and Scott by sacrificing them to the ink since they knew too much.

Studio closure

On 1948, Joey Drew Studios shuts down for good. After the closure, Gent reacquire the Ink Machine, other manufactured equipment and their "experiments". They then recruit test subjects and conduct their own experiments without inviting Joey despite him being the reason for the technology's existence. Joey doesn't take this kindly and grows a personal hatred towards the company and anyone who's associated with them. And he has a grudge over them leaving him behind and using his ideas.

New television show and promoting Rose

Joey would regain ownership of the Ink Machine after the closure of Gent, and with the help of Evan he would create a set of experimental glasses that would mentally transport those who wore them into the cartoons using the ink. Working at Kismet Production Studios Joey would create The Joey Drew Show where, after an introduction in a recreation of his office, old Bendy cartoons would replay after being remade with the ink. He gave out a few of these experimental glasses to test families, including the recently hired Rose Sorenson. First show would release in the January of 1953.

Creating the ink realm

The ink realm is a realm Joey Drew created using the technology used for his television show. He started to wander in the realm and created more rooms over time, his main goal being to rebuild the studio but he has not yet decided on a true purpose for it. Although this seemingly caused him to start hallucinating people that worked with him, including Henry.

Joey invited Rose to a party that Nathan Arch was holding at his house, Rose agreed to come. At the party Joey found Rose and complimented her dress sense, he then introduced her to Allison Pendle. He quickly left to find Nathan and left them alone. After a while he saw Evan and Rose and joined them, he saw the broken 3D glasses and questioned Evan about it. He then fired him after Rose attempted to put the blame on herself, he then angrily went back to the party room.

He later showed Rose the rebuilt parts of his studio and explained what they were, however Rose wasn't able to see them. He then decided to took her to the basement of Kismet Production Studios, which is where they kept the Ink Machine. After they entered the room Joey stated that Rose should take a closer look, Rose declined and stayed near the entrance. After arriving at the Ink Machine, Joey praised it and explained that the machine was used to create the special ink for his cartoons. He then returned to the entrance, and after closing the lights he shut the door on Rose. He quickly reopened it and told Rose that it was a prank much to her horror.

Joey then started to lose his mind. He kept getting annoyed by and angry at the crew and yelled at them for no apparent reason. He also kept changing a script over and over again, and yelled at anyone who tried to speak to him. Rose then bought the crew donuts to cheer them up.

At some point, the test families got stuck in the ink realm. Rose, Archie Carter and Ollie Sorenson arrived at Heavenly Toys, there they found an audio log. After a bit Joey started to talk through the tape to Rose, Joey explained how the ink realm was made then Rose demanded Joey to tell them how to leave the ink realm. Joey refused and claimed that no of this was real. Aggregated, Archie started to rant about the ink realm, he stated that everyone here was forced to die and reborn over and over and that they could only suffer here in an endless cycle. Joey took note of this and claimed it to be interesting. After Rose accidentally alerted the Ink Demon, Joey joked about it and teasingly wished the families good luck, Rose then threw the audio log across the room and broke it.

Death and legacy

At an unknown date, Joey Drew passed away from unknown causes. One of Joey's old friends, Nathan Arch Sr, then bought the studio to continue his legacy. Under Nathan's leadership, the Bendy show continued on, in which the employees of Archgate Films continue to produce more Bendy media.

Characteristics

Physical appearance

Joey is described as a tall, lean, and decently attractive man with thick eyebrows and a mustache. He mentions having curls at the age of five, implying he may have curly hair as an adult. Joey typically wears a variety of elegant suits, originally pairing them with bow ties until switching to cravats by the 1940s. By 1953, his hair and mustache start to turn gray.

In the Bendy: Dreams Come to Life graphic novel, he has a parted pencil mustache and is looking to be in his forties or early fifties. He is shown to wear semi-casual clothes most of the time, at least during work hours.

Personality

Joey is a very self-assured showman, always acting flamboyant and over-the-top around people. He also comes off as endlessly positive and optimistic, telling others he wants to spread joy and laughter with the world. Joey is constantly thinking about the future, planning out ways to change the world based on his personal philosophy that fiction and reality aren't far off from each other and one can make anything real because nothing is. He also claims not to fear death, instead viewing it as a chapter of life. Because of Joey's constant forward-thinking attitude, he is rather stubborn and refuses to accept any blame when things go wrong, instead blaming others for his mistakes. He also hates dwelling on the past and avoids getting into romantic relationships with women, viewing it as a hinderance to his future goals. Joey argues that creativity requires breaking the rules and controlling one's own destiny. This causes Joey to have an excellent eye for talent, primarily judging others based on their skills.

Joey is fascinated by life and humanity, and is excellent at reading people. He tends to always look for a bigger picture, taking notice of every action he observes and drawing conclusions. Despite his interest in people, however, Joey lacks a certain level of empathy. He can be ruthless, only caring about one's capabilities and what they could bring to the table for him and doesn't have any concern for their feelings or mental state. Joey will use his confident and friendly tone to make others like and trust him, only to disappear on them and push them aside for his own goals. This makes him rather hypocritical, as he is deeply hurt by Henry leaving and viewing it as betrayal. Although part of his facade, Joey is still passionate—arguably obsessive—about his work. He is deeply saddened by Bendy's fading popularity as the character and cartoons mean everything to him, and he tries everything in his power to keep Bendy relevant until the IP's inevitable downfall. Joey views growth, money, and expansion as necessary evils, which causes him to be careless with his how he spends money or expands his studio.

Joey can be rather unpredictable, with his mood and behavior easily changeable. He is very easily enraged and will snap at his employees when things don't go his way, constantly needing perfection and attention. As time went on Joey got seemingly more deranged, at one point ordering Thomas to "silence" a witness to the Ink Machine and Ink Demon. Despite his claims to only judge others by talent, alongside his hiring and business practices showing that he was remarkably progressive for the time, Joey still has biases against the elderly, poor, and women. He verbally repeated a sexist sentiment of the time, saying that women don't understand business. Joey also parroted sentiments regarding the standards of masculinity in the era.

Joey tries to appear intelligent by throwing himself into complicated experiments and science without understanding any of it. To make himself seem skilled and knowledgeable, he takes credit for everything made for his studio, backstabbing others in the process. Joey is also shown to be egomaniacal, using others as cogs in his machine for experimentation by turning them into cartoon characters using the Ink Machine and causing some to even go through psychological torment. He doesn't seem to be fazed by this, however, and is sometimes shown to happy about the end result, for instance Buddy.

After the closure of his studio, Joey becomes haunted by Bendy and has nightmares over him, Henry, and the studio. This, combined with spending so much time with the ink and the Ink Machine, causes his mood to become even more unpredictable, appearing lively and full of energy at first only to become intense, cold, and enraged. Joey also goes a bit mad, seeing or hallucinating people from his past and arguing with them. Eventually, however, he begins to regret his past and becomes fixated on all he did wrong, overwhelmed by guilt, worry, and fear.

Documents

Memos

• "Welcome to Joey Drew Studios" - Found in page 3 of Joey Drew Studios Employee Handbook.
• "Memo to Staff Regarding the Ink Machine" - Found in Part I - Chapter 1 of Joey Drew Studios Employee Handbook.
• "Happy Holidays from Joey Drew Studios" - Found in Part I - Chapter 1 of Joey Drew Studios Employee Handbook.
• "Memo to Staff Regarding New Initiatives" - Found in Part I - Chapter 2 of Joey Drew Studios Employee Handbook.
• "All Staff Regarding the New Voice Actress" - Found in Part I - Chapter 3 of Joey Drew Studios Employee Handbook.
• Joey Drew's closing letter - Found in Part III of Joey Drew Studios Employee Handbook.

Behind the Scenes

Joey is the overarching antagonist of the novel series. He first appears in Bendy: Dreams Come to Life as a major character, appearing throughout the story multiple times as more of his schemes are revealed. In Bendy: The Lost Ones, Joey appears towards the later chapters but was mentioned couple times before. In Bendy: Fade to Black, Joey appears throughout the novel like in Dreams Come to Life. And even though his crimes are revealed later in the story, he had various villainous breakdowns before.

Dialogue

Main article: Joey Drew/novel/dialogue

• "There are always going to be people who are trying to bring you down. Maybe it’s sabotage—that’s easy because you can see it, right there in front of your eyes. Maybe it’s whispers and gossip. The worst is betrayal, Henry, that’s the worst. When you think someone understands the plan, when you think someone is part of the team. When you take someone in and share with them all your visions for the future. That’s like sharing a part of your soul, kid."
• "I used my special ink. It was supposed to work. But the creature that came out, that ink demon. That was not the plan. I realized that the man I’d hired to help had led me astray.It was his fault for not understanding the machine."
• "The soul. But how do I get a soul? Sammy lured those people down here ... I thought I could use them, but the ink had infected them for days. There was no soul left in there. I needed someone real. Someone good. I never thought I’d be so lucky as to have you, Buddy. But this was meant to be. This was the plan all along. That’s why you were sent to me. When I came here, when I saw you—in the clutches of that beast—I understood your purpose."
• "Well, son, I've always been a fan. I love places that light up the world. This city is like a living, breathing amusement park. You familiar with Bertrum Piedmont?"

Gallery

Main article: Joey Drew/novel/gallery

"Look pal, if you think I'm doing my job AND yours, I'm outta here!" - Wally Franks

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See also

• Joey Drew Studios/novel, the animation company Joey owns.