Joey Drew

"If you expect me to take care of your work while you take FIVE, you're crazy!" - Your annoyed co-worker
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This article refers to the animation studio founder. For other uses, see Joey (disambiguation).

"There's nothing wrong with dreaming. Wishing for the impossible is just human nature. That's how I got started. Just a pencil and a dream. We all want everything without even having to lift a finger. They say you just have to believe." — Joey Drew.

Joey Drew (1901-1971) was the founder of Joey Drew Studios. Since 1929, he was famous for introducing the popular Bendy cartoons and franchise from the times of past as both a leading director and writer. Joey also wrote a book named The Illusion of Living.

History

Establishing the studio

Joey Drew started an animation company called Joey Drew Studios, along with Henry Stein in 1929. Although, Henry leaves the studio a years later due to Joey's questionable work ethics. This causes Joey to grow a grudge against him.

Studio expansion and Bendyland

After Henry leaves, Joey begins to expand the studio and hires more animation staff to replace him. Also during this time period Joey becomes inspired to build an amusement park called Bendy Land. He hires Bertrum Piedmont to help build the park before World War II. Joey however was very critical of Bertrum's creative work and would often annoy him by calling Bertrum "Bertie".

Bringing cartoons to life

In the 1940s Joey hires the Gent Corporation to build a machine that would mold life-sized figures. Thomas Connor of Gent designs the machine, it is built and installed at the studio in the mid or early 1940s.[1] However, the machine was later used to create living cartoon character, which is something Thomas Connor finds to be unnatural. The first experiments in creating living creatures was a soulless version of Bendy and various unseen "things".

After the failure in creating living cartoons, Thomas concludes that the "things" needed a soul. Upon learning this, Joey decides to use his employees' souls in the experiments to turn them into ink creatures that would be used in Bendy Land as living mascots. Various employees that are experimented on are as follows: Sammy Lawrence, who is turned into an ink version of himself; Jack Fain, who is turned into a Swollen Searcher; Bertrum Piedmont, who is turned into a carousel; Norman Polk, who is turned into a projector creature; and the former voice actor of Alice Angel, Susie Campbell, who is deceived by Joey to become a living version of Alice. Minus the Boris clones, none of these experiments are considered successful, but they still presumably continue until Joey Drew Studios' closure.

Creating the ink realm

As his studio continue to plummet, in his anger, Joey began blame everyone for all the mistakes that had been made, rather than taking the blame for himself. He even began blaming Henry for leaving him a few years ago. In his anger, he used the ink machine to create a parallel dimension, which is an ink and paper version of his studio, to contain and torture his mistakes. He even created his own version of Henry to specifically torment in an endless loop called the "cycle".

Studio bankruptcy

On August 15, 1948 at the time of 9:30 AM , Snooks and Spitner send a bankruptcy report to Joey Drew Studios, which results in Joey Drew Studios getting shut down for good on August 28th. After Joey Drew Studios shut down, Joey disappeared from the public eye.

Retirement

Joey Drew is revealed to have moved to a small apartment where he would continue to live for the remaining years of his life. Because his legs are beginning to fail, he would often use a wheelchair to go around. He then sends a letter to his old friend Henry, telling him to return to the old studio because he wants to show him something. Henry visits Joey Drew in his apartment, where Joey regretfully states to his old friend that his success in the studio had starved him, which resulted in their separate ways. He tells Henry that while he made a happy family and live a happy life while he himself had a 'crooked empire' and because of his wrongdoings, he lost everything.

Joey then states to Henry that he is always good at pushing him to do the right thing but could have done it a little harder. Just like in the beginning, Joey tells his friend to come to the old studio as there is something he wants him to see.

Creating Audrey

At some point after he created Allison Angel, in which she would guide Henry throughout the ink realm, Joey wanted to create a family of his own, He then began using the ink machine to create something new, rather than a cartoon one. After many failed attempts, he finally created a loving daughter, whom he named Audrey. Audrey was made to look more human but is still an ink creature on the inside.

Death and legacy

Sometime in 1971, Joey Drew passed away from natural causes. One of Joey's old friends, Nathan Arch, then bought the studio to continue his legacy. Under Nathan's leadership, the Bendy show continued on, in which the employees of Arch Gate Pictures continue to produce more Bendy cartoons.

Characteristics

Physical appearance

Joey has grey hair with a prominent widow's peak and blue eyes. He appears fairly elderly, and wears what seems to be pajamas and a bathrobe around his appearance in Chapter 5: The Last Reel.

Personality

Joey is optimistic in general, which reveals him to be something of a workaholic. Joey himself in his past age boasts the personality of a big thinker and dreamer, a man with large aspirations for both himself and his company. Claiming that belief can get everyone from anywhere in the world, Joey's larger than life attitude was most likely a major selling point to Henry when starting the studio.

With numerous references to Joey's harsh work ethic, a mind constantly disregarding old ideas for new ones, and his eccentricities regarding offerings to the gods, Joey's working personality hints at a more obsessive side to his work that slowly began to alienate his staff. On the surface, he seems like a jovial, caring, passionate, yet over-the-top man who wants others to accomplish their dreams, but in reality he appears to be a manipulative, selfish, and ruthless man who cares little for others and is willing to do anything to accomplish his goals. Joey blames others for his mistakes, and only seems to feel any regret toward the end of his life. He seems to care little about his employees, and sees them as expendable, going as far as to use their souls to bring cartoon characters to life.

Documents

Audio logs

• *Belief" - Found in Chapter 3: Rise and Fall of Bendy and the Ink Machine.
• "Dreaming" - Found in Chapter 4: Colossal Wonders of Bendy and the Ink Machine.
• "Memo" - Found in Chapter 5: The Last Reel of Bendy and the Ink Machine.
• "Listen Tommy" - Found in Chapter 5: The Last Reel of Bendy and the Ink Machine.
• "Susie Meeting" - Found in Chapter 5: The Last Reel of Bendy and the Ink Machine.
• "The End" - Found in Chapter 5: The Last Reel of Bendy and the Ink Machine.
• "Joey Drew Studios is Growing" - Bendy and the Dark Revival teaser only.
• United audio log - Found in Bendy: Lone Wolf.

Memos

• Untitled letter - Found in Chapter 1: Moving Pictures of Bendy and the Ink Machine.
• "True Daughter" - Found in Chapter 4: Factory of Horrors of Bendy and the Dark Revival.

Behind the scenes

Joey Drew first appeared in Bendy and the Ink Machine as one of the main characters, but throughout the chapters he was only mentioned numerous times while his voice was heard in several audio logs and he did not make his physical debut until in the post-Chapter 5 epilogue.

Inspirations

See also: List of BioShock references

While most likely inspired by animation founders Walt Disney and Max Fleischer, Joey Drew is reminiscent to the BioShock antagonist Andrew Ryan; both are head owners who have powerful desires to let everything they have in mind become a reality, leading to their downfall and ruin everything they had first built.

Portrayal

Joey was voiced by David Eddings in Bendy and the Ink Machine and Boris and the Dark Survival. In Bendy and the Dark Revival, he was voiced by Dave Rivas.

Dialogue

Main article: Joey Drew/dialogue

"Look pal, if you think I'm doing my job AND yours, I'm outta here!" - Wally Franks

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Gallery

Main article: Joey Drew/gallery

• 

  The concepts Joey made about the events of the Cycle.
• 

  Joey's notes related to his studio.

In other languages

Language	Name
Chinese (Simplified)	乔伊·德鲁 Qiáo yī·dé lǔ
French	TBA
German	TBA
Italian	TBA
Japanese	ジョーイ・ドリュー Jōi doryū
Portuguese (Brazil)	TBA
Russian	Джои Дрю Dzhoi Dryu
Spanish (Spain)	TBA
Ukrainian	TBA

See also

• Joey Drew Studios, the animation company Joey owns.
• Joey Drew (ink realm), the memory of Joey that lives on in the ink realm.